In this review, you will discover all that this (unjustly ignored) tool has to offer you.
What is SiteProfiler?
SiteProfiler is an online tool that you’ll have to use on your browser (unless you use something like Catalog.io) that will allow you to get different SEO metrics & insights from your competitor’s websites.
This is useful because in this tool you’ll be able to see for instance what’s the Top Content of the site, the one linked the most, or the one most shared on Facebook, in addition to other metrics, you will see throughout the review.
This is NOT a Website Auditor like SiteChecker.
To all the (by the time of writing this review) five tools that Mangools offers in its suite, are accessed by subscribing to their membership.
So we can’t really talk about what’s the price of SiteProfiler, but what is the price of the whole Mangools suite, and what the different plans offer regarding this tool.
For this, you will have to look at the “site lockups” line of the price table:
As you can see, with the most basic plan you will be able to analyze up to 20 sites every 24 hours, while with the highest plan (for agencies), you will be able to analyze up to 150 sites.
20 sites may not seem like a lot, but by working with this tool for just a month you could analyze up to 600 competitors, which is more than enough if you have a single project or even a handful of them.
But from my experience, SiteProfiler is not the tool that will limit or decide which Mangools plan you should choose.
SiteProfiler is very easy to use.
If you go to its main interface, all you can do (actually this also happens with the other tools of the suite) is just enter the domain you want to analyze, it can be yours, as a curiosity exercise, but mainly you’ll paste here competitor’s domains.
After clicking the Analyze button, you’ll get to the overview page.
Here is where you’ll be able to quickly see the domain authority thanks to some popular SEO Metrics.
These Metrics are:
- Domain Authority (scale from 0 to 100, developed by Moz): it predicts how well the domain will rank in the SERP compared to others.
- Page Authority (scale from 0 to 100, also developed by Moz): it predicts how well the specific page will rank in the SERP compared to others.
- Citation Flow (scale from 0 to 100, developed by Majestic): it predicts how influential is the URL based on the number of backlinks.
- Trust Flow (scale from 0 to 100, also developed by Majestic): it predicts how influential is the URL based on the quality of backlinks. Backlinks from trustworthy websites will increase the Trust Flow while backlinks from questionable websites will lower the score.
- Alexa Rank: global domain popularity ranking compared to others based on visitors and page views.
- Referring IPs: number of backlink referring IP addresses.
- Facebook shares: number of Facebook shares of the analyzed domain.
This is one of the most powerful sections.
Here you’ll be able to see:
- Total, new, and deleted backlinks of the last four months, represented daily.
A more detailed backlink analysis, like:
- Backlink types (Text, image, frame, redirect)
- Backlink ratios (DoFollow vs. NoFollow, and active links)
- The number of “Referring domains”, “Referring IPs” and “Referring subnets” of the backlinks. The last one is very useful because many websites can be hosted on the same IP address.
- Top referring domains (including metrics you already know for each of them, like citation/trust flow or Alexa rank)
- And anchor texts: that you can filter by Branded (includes the name of the Site), Naked (they are pure URLs), or other.
It’s important that you understand what the Top Content is about because in my opinion is one of the most interesting from SiteProfiler.
Top content doesn’t mean that this is the best content on the web, but the top-performing.
And this is calculated as a function of referring domains and Facebook shares of the different URLs of the site.
Finally, at the end of the analysis, you’ll find a list of the most direct competitors of the domain you are researching.
In the example used the competition is obvious, but when you are analyzing other more niche websites, this section is very interesting to discover other websites, analyze their backlinks, their content strategy… and in short, start a research snowball.
SiteProfiler wrap up, is it worth it?
To be honest, SiteProfiler is not the sexiest tool of the suite, and frankly, I barely use it on a daily basis.
Even though the application can be easily launched from any other tool in the suite such as KWFinder!
For me, the application would be more interesting if it focused on analyzing internal aspects of your website.
All the information you can get in SiteProfile is available in a more or less similar way on other tools of the suite.
For my SEO purposes at least, SiteProfiler is not indispensable, and if I had to buy it as a standalone application, I wouldn’t do it.
But given that the application is integrated into a suite with other much more powerful tools, it is appreciated that it is here for specific situations.
So as a summary, I don’t recommend you sign up for Mangools just for this tool, but for the rest of the applications in its arsenal.