Thrive Quiz Builder is a plugin that will allow you to create powerful quizzes inside your WordPress with zero code skills required, as it works with an easy drag and drop interface.
With this tool, you’ll be able to understand the needs of your visitors and discover what interests them, offering them content they want to read based on their replies, easily segment your audience, and even make A/B tests in order to increase your conversions.
If this sounds interesting to you, continue reading the Thrive Quiz Builder Review!
Thrive Quiz Builder Pricing
If you want to buy Thrive Quiz Builder as a standalone plugin for just one WordPress site, this is will cost you $97 per year.
Although this purchase includes also Thrive Automator, this is one of the “expensive” plugins from the company (like Thrive Ultimatum, which has the same price range)
If you thinking about creating quizzes on your site, you are at a point where you will probably also need the rest of the company’s plugins.
So because of that and because of the pricing, if you want to use it, it’s probably better to join the Thrive Suite Membership and enjoy the full 9 powerful plugins in up to 5 sites instead of just one.
As it usually happens, this plugin (and almost all the plugins from Thrive Suite) works on any theme you are using on your WordPress.org installation.
So as long as you comply with these two simple premises, you won’t have any problem using it.
How does Thrive Quiz Builder work? Tutorial and Features
Once installed, you’ll access the Thrive Quiz Builder dashboard through your WordPress admin panel.
When you have no quizzes created, the interface is indeed pretty simple, and all you can do is basically Create a New Quiz.
There are also options for importing exported quizzes, and for accessing a powerful reporting tool, but at this point, they are of little use to us.
Step #1 – Pick the Goal/Template of your Quiz
If you have read the Thrive Ultimatum Review, the window that will appear once you want to create a new quiz will be very familiar to you.
You’ll have to pick a template/goal here, but this is optional and it only serves to speed up the quiz creation process.
You could end up with an identical quiz to any template building one from scratch.
In this tutorial, we will use the “build from scratch” option so you really understand the whole process.
However, let’s take a look at the templates just in case you want to use them in the future:
- List Building template: in this template, the results of the Quiz will only be visible if the user signs up for your newsletter (after the work of replying, they probably will)
- Social Shares: in this scenario, the result will give the users a “Social Share Badge” (a personalized image), this is the typical “Which Game of Thrones character are you”, that people like to share
- Gain customer insights: this kind of quiz is for getting replies and analyzing them later. It’s like an alternative to the classic Google Forms.
Whichever one you choose, you will have to name it, and continue with the creation process.
Step #2 – Set the Quiz type (How to show the result)
Once you’ve created your quiz, you’ll be redirected to its configuration page.
Note that here you’ll be able to export it, and copy the shortcode to integrate it wherever you want once it’s finished.
But for now, what we will have to do is choose the type of evaluation we want for our quiz.
So click on “Change Type” to continue.
The type of evaluation means, what you want the result to look like.
You can choose among 5 types:
- Number will show the result as a number (useful for “test” surveys)
- Percentage is really similar, but it will show the result as a percentage (also useful for tests)
- Category will show as a result of one of your predefined category results. This is the typical personality type quiz
- e.g. What kind of traveler are you? Being the possible categories: slow traveler, backpacker, holidaymaker…
- Right/Wrong is also useful for tests, as it could let the visitors know whether the answers they have selected are the correct ones or not by highlighting them.
- Finally, the survey result doesn’t give a specific result to the user, because this is the type of quiz you use for learning more about your visitors and segmenting your existing customer base.
Remember that the type of quiz is different from the quiz goal.
You can create a category evaluation type so your readers can discover what kind of traveler are they, and:
- Show them the results only if they subscribe
- Or give them a Social Share Badge so your website is shared on social networks.
You may confuse about these concepts at first, but it is important to understand the difference between them.
Step #3 – Quiz settings (what happens after each individual reply)
After setting the quiz type, you’ll need to specify your quiz settings.
This is basically to decide what happens every time a user clicks on a reply.
The problem is, that depending on your quiz type, the options are slightly different.
If you selected for instance “number” or “percentage” type, your options are:
- Don’t display any feedback
- Display small feedback (a small tooltip) during X seconds.
- Display feedback until the user presses “Next Button”.
But if you pick “correct/wrong” type, you’ll have different options.
In this case, you have to specify if after a reply:
- The next question loads automatically,
- The correct answer is highlighted
- For X seconds,
- Or until the user presses Next.
- Or if the correct answer is highlighted and some feedback is shown, also:
- For X seconds,
- Or until the user presses Next.
If you use a “survey type” there are no options (because there is no feedback to give), and if you pick “category type”, you’ll have to specify what categories you want to add to your quiz.
For the simplicity of this tutorial/review, we will pick the number type, as it’s easier to understand.
Step #4 – Pick a Quiz Style / Design
In this fourth step, (that Thrive states as 2), you’ll have to pick a design template for your Quiz.
Unfortunately, at this point, there are not so many to choose from, as only 6 styles are available.
Understanding the Quiz “Journey”
Each style has 4 main pages or stages, this is the journey of your quiz:
- Splash page (optional): where you’ll present the quiz to your readers, what’s about, and a button to start it. It’s optional because you can insert the quiz using the shortcode in any of your website pages/posts.
- Questions (mandatory): this “page” will have as many subpages as questions you add.
- Opt-in gate (optional): this is an optional page, where you could ask the reader to join the newsletter in order to get the quiz result.
- Results page (mandatory): here you’ll show the result of the quiz, including the Social Share if you’ve created one.
Step #5 – Adding your questions and optional pages
If you picked the “build from scratch” goal, by this point, all you’ve done is actually just choose the kind of result you want to share, and some extra details about the feedback given.
So it’s time to start creating the actual quiz.
Thrive Quiz builder says this is step 3, but as we want to make the tutorial easier, this is step number 5.
Remember that the splash page and the opt-in gate are optional, if you want to use them, you should click the plus button on the right to add them to the journey.
Quiz Journey 1 – The Splash page
You’ll be able to easily create a splash page (welcome page to your quiz) using a drag and drop editor very similar to the one used by Thrive Architect.
You just need to drag and drop blocks and adjust their parameters to get the design you want.
One pro feature of this splash page is that it allows you to create different versions, and start A/B testing them to see which one converts better.
Quiz Journey 2 – Questions
This is the most difficult step you’ll face on Thrive Quiz Builder, as the Question Builder is really powerful.
This is what the empty quiz builder looks like:
All you have to do here is add questions using the “+Add question button”.
As you can see in the image, there are 3 types you can choose from:
- Multiple choice with button
- Multiple choice with images (more engaging)
- Open question
At this point, there is no option where the user can select for instance several answers to a question (like “pick all the options that interest you”).
The question builder is very powerful though, you can:
- Add a text, audio, or video question (embedding a YouTube video)
- Add feedback to each question
- Add categories and the weight of those (if you pick that type of quiz)
- Or tagging the users based on their answers.
After adding the questions to the canvas, you’ll need to connect them.
- You can make a simple quiz where there is only one way to follow (connecting the question blocks)
- Or you can create more complex quizzes where depending on a previous answer, the user will be presented with a different set of questions (connecting the answers blocks)
As you can imagine, you can create a very powerful quiz following this method.
- Tip: click the Gear button and add a progress bar, to show the remaining questions and thus, increase the engagement of your quiz!
Quiz Journey 3 – Opt-in Gate
The opt-in gate where you ask your users about their email addresses is also designed using Thrive Architect, so it’s really easy to create whatever you have in mind.
Quiz Journey 4 – Results page
There is nothing noteworthy to mention on the results page.
It’s just a simple page where the user will be able to see and share their results.
You can also easily design it thanks to the power of Thrive Architect!
Step #6 – Create the Social Share Badge
Remember that there is an additional (and optional) step on the Quiz Dashboard, that will allow you to create a Social Share Badge, so your users are more willing to share their results.
You can pick a template to start from, so it will only take you a few minutes to create something great.
Step #7 – Share your Quiz
Your quizzes don’t live on any specific page of your website (like domain/quiz/name-of-quiz)
They are added to any of your pages through the shortcode you’ll find on the top of the dashboard.
Remember that if you don’t add a splash page, what the user will see is the first question right away!
Thrive Quiz Builder honest opinion, is it worth it?
There are parts of an online business that are indispensable (like having an email list), while others are simply nice-to-have.
Thrive Quiz Builder stays in the middle of these two points.
Gathering feedback and understanding your audience is very important for your business, but making quizzes for fun and/or social sharing, not so much (at least in my opinion)
And if you are just looking for a simple quiz maker, there are several Thrive Quiz Builder alternatives out there, like TypeForm or SurveyMonkey (although you’ll have to pay if you want to use powerful features)
But everyone is used to them, or to Google Forms, as this last one is free.
Thrive Quiz Builder is a really nice plugin if you want to keep everything under control, as all the quizzes happen on your website, and you can design them to maintain your brand image.
It could be also a good idea to test quizzes as a lead capturing tool, instead of the classic pop-up lead magnet.
But I don’t think you should buy it independently just for this purpose.
You’ll definitely enjoy it more if you join the Thrive Suite Membership, because although the final price will increase, in exchange you will have access to many more powerful tools, such as Thrive Ultimatum.